Suunto Global Digital Brand Presence

A digital brand strategy and design platform for a global sports brand

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Digital Strategy
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Brand Strategy
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Creative Direction
The Suunto global digital brand presence by Johan RonnestamPlay video icon
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Client
Suunto
Industry
Outdoor Performance
Website
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Suunto, one of the world's premier outdoor performance brands, wanted a stronger global digital presence. The assignment ran from digital brand strategy to creative direction and UX — new tonality across design, copy and photography, content restructured for SEO, and e-commerce designed in under the hood.
Landing page design from the Suunto global platform
Navigation design from the Suunto global platform
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Strategy came first: a digital brand strategy that defined how Suunto should sound, look and behave online — then translated into a new design platform, with a completely reworked tonality across design, copy and photography.

“A global digital presence doesn't start with a website. It starts with knowing exactly who you are.”
— Johan Ronnestam
The Suunto design platform in use
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Ronnestam Creative Studio shaped the UX together with designer Daniel Sigvardsson. The new structure and content strategy was built to carry Suunto's SEO work, and while the global site launched without active e-commerce, the platform was designed for it under the hood — ready the day Suunto switched it on.

Expanded product view from the Suunto design platform
Collapsed navigation view from the Suunto design platform
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