St Eriksplan 3
113 21 Stockholm
Sweden
The prototype visualised how SJ could meet its customers in 2020 — in services, interfaces and communication — turning abstract strategy into concepts the whole organisation could react to.
“Working prototypes do something documents never do. They make the future tangible — and they force decisions.”
— Johan Ronnestam
The interfaces were crafted with designer Daniel Stridsberg, and Isprod produced the film that brought the scenarios to life. Strategy, concepts and film — delivered as one coherent story.
The prototype became the foundation for SJ's future strategy. The fastest way to align a 5,000-person organisation around tomorrow is to show it.
