St Eriksplan 3
113 21 Stockholm
Sweden
Banks talk about balance. These campaigns showed it. With Fredrik 'Benke' Rydman, economic balance became something you could see — strength, control and precision, frozen mid-movement.
Concept and creative direction by Ronnestam Creative Studio, with photography by Andreas Lübeck, film production by Isprod and music by Erik Häusler.
“Nobody remembers another bank ad. Everybody remembers a dancer defying gravity.”
— Johan Ronnestam
This is what it looks like when a bank dares to move.
