Hitpin Golf

Challenge:

The golf world is filled with tradition — and sameness. Every brand looks alike. Talks alike. Sells alike. I’ve played golf my whole life and built brands just as long, and I kept wondering: where’s the brand for people like me? The ones who love the game but hate the fluff?

Hitpin Golf was born from that gap. A personal response to a culture that made golf feel gated, expensive and out of touch. I wanted to create something new — a brand built on quality, design and attitude. Not empty marketing.

Approach:

Hitpin is one of my own ventures. I built it from scratch — naming, brand identity, product development, e-commerce, packaging, photography, copy — every piece.

The name “Hitpin” says it all: precision, impact, confidence. The design language is bold, clean, stripped down. Typography takes space. Imagery is raw and natural. It feels honest, but elevated.

The balls are premium — three-piece urethane, developed with trusted manufacturers. But the pricing is accessible. Packaging is minimal and tactile. Every detail was designed to make people feel something when they unbox and play.

The Shopify store was built to be more than transactional. It’s a brand experience — built for storytelling, clarity, and emotion. From day one, the goal was to feel independent and real.

Result:

Hitpin launched organically. No big budgets. Just belief, clarity and a desire to change something. Orders came fast. Players switched. We shipped thousands of balls across Europe.

The brand now has a loyal following of golfers who don’t care about traditions — only quality, design and performance. And we're just getting started.

Hitpin isn’t a product. It’s a platform. Apparel, drops, and collaborations are coming. And everything will stay rooted in the same idea: build what you wish existed when you were young.