The Seve Ballesteros Foundation Brand

Honoring a Legend: Crafting a Brand as Timeless as Seve's Legacy

Creative Direction

Senior Business Advisor

Client

Seve Ballesteros Foundation

Industry

Golf, Fashion

Website

Seve Ballesteros

Seve Ballesteros was more than a golfer; he was a symbol of creativity, passion, and excellence in the sport. To preserve and amplify his legacy, the Seve Ballesteros Foundation collaborated with Ronnestam Creative Studio to develop a new brand strategy and visual identity that embodies Seve's spirit and artistry.

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The Problem

The Seve Ballesteros Foundation sought to modernize its brand to resonate with both longtime fans and new audiences while honoring Seve's unparalleled legacy in golf. The challenge was to create a visual identity that reflects Seve's unique approach to the game and ensures the brand stands the test of time.

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The Solution

Ronnestam Creative Studio embarked on a journey to Pedreña, Seve's birthplace, to collaborate closely with his family—Javier, Carmen, and Miguel. This deep engagement ensured the development of a brand that truly reflects Seve's essence. The result is a brand platform that encapsulates Seve Ballesteros' values with precision, modernizing the foundation's identity while honoring his legacy in a contemporary and meaningful way.

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Feedback

"Collaborating with Ronnestam Creative Studio has been instrumental in capturing the essence of Seve's legacy. The new brand identity not only honors his memory but also positions the foundation to inspire future generations."

Javier Ballesteros

Seve Ballesteros Foundation

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