Funmed Brand Identity

The Challenge

Functional medicine is both complex and deeply personal. Funmed needed to communicate scientific rigour and modern innovation while also creating a sense of warmth, care and accessibility. The existing brand didn’t live up to this ambition — we were tasked with crafting a new identity that matched the company’s groundbreaking work.

Our Approach

We began by simplifying and strengthening the brand foundation, working closely with the founders to articulate a clearer vision and purpose. We then created a name, a logotype, and a full identity system that could live across digital platforms, physical clinics and future product lines. Every element — from colours and type to iconography and imagery — was designed to convey trust, clarity and optimism.

The Result

The result is a timeless yet modern brand identity that reflects Funmed’s role at the forefront of functional medicine. It’s precise but warm, medical yet approachable. Since launch, Funmed has expanded its presence rapidly across Sweden — proof that the brand is resonating with a growing audience looking for a new kind of healthcare.