A serial entrepreneur & investor
Here is a selection of startups, brands, and companies founded by Johan Ronnestam from Stockholm, Sweden, and Scandinavia. In 2001, I founded my first company, a digital brand and advertising studio called "Foreign." With clients like adidas Global, IKEA, H&M, Absolut Vodka, Procter & Gamble, and more, Foreign became one of Sweden's fastest-growing companies in just three years.

Below are some of the brands I'm currently spending time on.
Hitpin Golf
Hitpin aims to make golf accessible and affordable for everyone in the world, breaking down entry barriers and inspiring anyone to play – because if you swing at the ball, you're a golfer.

Role: Founder, Strategy & Brand
Status: Active
BAUX Acoustics
We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.

Role: Founder, Strategy & Brand
Status: Active
BEU Watches
BEU Watches was founded with the goal of inspiring people worldwide to challenge themselves and live the life of their dreams.

Role: Founder & Creative Director
Status: Closed down in 2021
Mountain Works
Mountain Works created Scandinavian fashion that inspired and empowered people to explore outdoor and urban frontiers.

Role: Partner & Brand Advisor
Status: Sold in 2018
Zero Point Compression
Scientifically optimised compression clothing and products for sports and recovery.

Role: Partner & Brand Strategy
Status: Exited in 2020
JAJDO
Swedish mobile app brand that aimed to help kids all over the world to realise their creative learning potential.

Role: Co-founder & Creative Director
Status: Closed in 2019
Starty
Starty created a socially distributed e-commerce platform. The platform was sold in 2015.

Role: Founder & Digital Strategy
Status: EXITED in 2015
Foreign
FOREIGN was a global digital brand and advertising agency with +50 employees. DI Gasell in three years. Among others we handled Adidas global marketing.

Role: Founder & Creative Director
Status: Closed in 2007