St Eriksplan 3
113 21 Stockholm
Sweden
The question was big: what does Next Generation Marketing mean for a brand with 2,400 stores, built on the vision of making every day a little easier? The prototype process turned strategic analysis into something ICA could watch, touch and debate.
“Strategy only works when people can see it. That is why we build prototypes instead of writing reports.”
— Johan Ronnestam
The film was directed by Ronnestam Creative Studio, with design by Daniel Stridsberg and ROST and production by Isprod. Interfaces, services and scenarios were designed to show — not describe — how ICA could meet its customers next.
The result: a strategy made visible. A shared, concrete picture of the future for ICA's management, employees and partners.
