Mountain Works Photo Concept

A simple, strong photographic concept for a Scandinavian outdoor brand

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Creative Direction
The Mountain Works photo concept by Johan RonnestamPlay video icon
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Client
Mountain Works
Industry
Outdoor
Website
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Scandinavian outdoor brand Mountain Works needed a new photographic concept for its marketing, on- and offline. The answer was a concept that lets the Scandinavian outdoors do the talking.
Mountain Works photo concept — the Scandinavian outdoors
Outdoor photography from the Mountain Works photo concept
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Simple, yet strong: honest light, real terrain and products photographed where they belong.

“The best outdoor photography doesn't stage nature. It gets out of the way.”
— Johan Ronnestam
Hero visual from the Mountain Works photo concept
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Ronnestam Creative Studio created the photo concept and directed the photography, with Andreas Lübeck behind the camera — one visual language built to work across every marketing channel, on- and offline.

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