St Eriksplan 3
113 21 Stockholm
Sweden
The definition came first: a cross-functional, multi-dimensional articulation of what the Poseidon brand stands for. Then the expression — designed and dramatised through everything from product to story.
“A brand with that kind of heritage doesn't need a new story. It needs its own story, told with precision.”
— Johan Ronnestam
Ronnestam Creative Studio led strategy, creative and art direction, with design by Esa Tantuu, digital design by Kristian Packalen and copy by Judy Olsen. The imagery paired Wayne Levin's sea-life photography with stills by Andreas Lübeck — depth and precision, side by side.
A diving brand with a heritage, brought to life as a brand with a future.
