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In a series of workshops with the Volvo Ocean Race team, the brand strategy took shape — conceptual copy and new graphical guidelines included. The platform was introduced to the organisation before the start of the race: one clear direction for every communication activity that followed.
The platform came to life as a brand book for the internal team — produced with Kollor, with copy by Matt Carey — and extended into guidelines for the race's digital platforms.
And once the sailors of the epic around-the-world race had crossed the finish line, Ronnestam Creative Studio designed the coffee table book that did the race justice — built on the work of the on-board photographers who lived it.
“The brand platform set the direction. The book made it impossible to forget.”
— Johan Ronnestam
