Digital Transformation

The Ronnestam 96-Point Brand Scoring System© is a structured, end-to-end assessment of your entire commercial and brand ecosystem. It examines every point of contact — digital, physical and organisational — to reveal how your brand actually performs in the real world. The scoring exposes patterns that normally stay hidden: where attention is lost, what slows evaluation, where conversion breaks, and which parts of the experience create or erode loyalty.

Over a series of workshops, your team completes a guided self-assessment supported by our expertise. Together we move through all 96 criteria, covering everything from visibility, storytelling, UX and content to sales materials, service flows and long-term engagement mechanics. This creates a shared picture of reality that aligns leadership, breaks silos and enables more confident decision-making.

The outcome is a precise and objective baseline — a “full body scan” of your brand and commercial performance. You see what works, what needs to be rebuilt and where the greatest opportunities for impact exist. Based on the results, we help you prioritise actions and structure your transformation path forward. This may include sharpening your brand narrative, modernising your digital ecosystem, redesigning customer journeys, restructuring content, improving sales communication or rebuilding platforms and tools.

The scoring system becomes your long-term compass. It guides strategic choices, informs investments and ensures that creative, commercial and digital initiatives pull in the same direction. Whether you’re aiming for incremental improvement or a full business transformation, the system gives you clarity, alignment and a foundation for measurable progress over time.

• Attention & Awareness
  Strengthening visibility across digital channels and key offline touchpoints — SEO, messaging, content reach and the impressions that shape recognition.
• Active Evaluation
  Improving clarity in both digital journeys and supporting materials — UX, navigation, information flow and the moments that guide decision-making.
• Conversion
  Optimising the points where action happens — landing pages, CTAs, checkout flows and the interactions, online or offline, that influence final choices.
• Experience & Loyalty
  Enhancing the ongoing relationship — onboarding, service, personalisation, content and the experiences across channels that build long-term engagement.