Case: 'Human Centered Prototyping' pushes Swedens largest gaming and lottery company into the future

Sometime last fall Svenska Spel, Swedens largest gaming operator with a net market share of 51 percent, approached me with a challenge: How should Svenska Spel handle their digital presence in the future.Other agencies and consultants had presented the usual traditional approach but had maybe missed out on the most important fact - the fact that pushing Svenska Spels digital into the future is not about creating some cool shit - it’s about creating the right conditions to truly digitalize their business. So, strategy, concepts, creativity and organizational issues had to be taken into account.For some years back I've been working with a process that I call Human Centered Prototyping. The kind of project Svenska Spel approached me with was suited perfectly for that process. Human Centered Prototyping focus on serving peoples existing needs, future desires and unveiling hidden behavioral patterns while taking tomorrows technologies into account.

Three steps.

1. Today.
2. Future.
3. Tomorrow.

Today.We’re not futuristic.We’re realistic!The process. Normally most brands would go through the following innovation process.Prototyping consists of 5 phases.AnalysisHearingScenariosPrototypingThe Result:Sometime in the end of may we had a 2 hour long presentation where we laid out more than 50 designs that supported our strategy for Svenska Spels 2015 presence. We covered retail environments, kiosks, tablet, phones and other mobile surfaces. The strategy contained thoughs on how Svenska Spel should meet their competition from a technical, organizational, usability, design and partnership point of view.The designs, the strategy and the presentation is unfortunately something I cannot share with you. But I am very happy to be able to share the final film we produce for Svenska Spel.Presentation