Vem är Johan Ronnestam

Senior affärsrådgivare, creative director och prisbelönt designer.

Who is Johan
Curriculum Vitae
Who is Johan Ronnestam?
Johan Ronnestam is a passionate surfer, global citizen, business developer, designer, future branding expert, creative director, TEDx speaker, innovator, and entrepreneur based in Stockholm, Sweden, who loves communication, ideas, and creativity.
Born in 1971 and raised in the stylish suburbs of Stockholm, creativity was always a part of his upbringing. With a background as a former professional snowboarder and one of the few individuals in the world to have landed a 1440° spin, he began his career in the purchasing sector.
While marketing high-end golf brands such as Mizuno, King Cobra, and Goldwin, he gained an understanding of the demands of both advertisers and consumers, as well as the complexities of getting products into stores.

Marketing golf brands

Driven by his passion for innovation, he transitioned to the creative side of business. The rise of the internet in Sweden drew him into the digital revolution in 1994. He left the sports industry and joined Delphi Economics, where he developed internet strategies and concepts for the financial sector. Some of his clients included Scandinavia Online, E-Trade, and Avanza.

Falling in love with the internet in 1994

In 1998, he joined Framfab, a rapidly growing company of the late '90s. As a concept developer and key account manager, he contributed to creating award-winning projects for clients like Vattenfall, Bredbandsbolaget, Nike Europe, and Volvo Cars. He also held a position within Framfab Innovation, the incubator for new ideas within Framfab.

In 2000, it was time to move on. He spent a year at Abel & Baker, the world's most awarded digital advertising company. During his time there, he played a role in winning the global account for adidas and worked with brands such as MTV, Nokia, Toyota, and the Red Cross.

Framtidsfabriken, moving on to Abel & Baker

He then founded his first company, Foreign, which rapidly grew to over 30 employees and received recognition in international advertising award shows such as Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta, and others. They launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International, and many more.

Founding Foreign

With over 1,000 blog posts and over 150 speaking engagements per year, he established himself as one of Sweden's most sought-after speakers on trends, the future business landscape, and branding. He shared his expertise on creating effective communication for global brands while considering their future impact.In addition to speaking about communication, he continued to consult for leading brands globally.

Early influencer

His design expertise, creativity, and unique way of thinking made him highly sought after by brands across the world. Johan Ronnestam has consulted for brands such as Nike, adidas, BMW Motorrad, Omega, H&M, IKEA, Volvo Ocean Race, Kinnarps, Pfizer, Absolut Vodka, Suunto, Procter & Gamble, Nokia, and many others on a global scale. In Sweden, he has provided his services to Svenskt Tenn, Svedbergs, Fagerhult, ICA, Svenska Spel, Marginalen Bank, Fortum, Vattenfall, Stadium, Telia, and many others.

Leading brands into the future

Hire Johan as your Keynote Speaker

Inspire change,  creativity and innovation.

Johan Ronnestam is a highly appreciated, and awarded keynote speaker on the future business landscape, branding, creativity, innovation and entreprenurship.

Learn more about keynotes
Learn more about keynotes
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CV of Johan Ronnestam
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Client
Industry
Roles
Responsibility
Year
BAUX
Industry :
Delivery:
Certifierad styrelsemedlem
,
Varumärkesstrategi
,
Designer
,
Responsibility:
Serving on the BAUX Acoustics board, a company I initiated and co-founded, driving strategy and creative direction.
Year:
2010
2010
-
Ongoing
Destination Gotland
Industry :
Tourism
Delivery:
Senior Business Advisor
,
Responsibility:
Advisor on brand strategy, communication, marketing and e-commerce, supporting the organisation in strengthening its market position and customer experience.
Year:
2025
2025
-
Ongoing
Capasearch
Industry :
Recruitment
Delivery:
Varumärkesstrategi
,
Senior Business Advisor
,
Responsibility:
Working as an advisor to the management team
Year:
2022
2022
-
Ongoing
Cords
Industry :
Delivery:
Varumärkesstrategi
,
Visual Identity System
,
Creative Direction
,
Responsibility:
Advised Cords on brand strategy and developed their visual identity — spanning photography, film and written tonality — to strengthen the brand’s premium, Scandinavian expression.
Year:
2025
2025
-
2025
Svedbergs Bathrooms
Industry :
Bathroom Furnitures
Delivery:
Product Development
,
Creative Direction
,
Responsibility:
Following the product-segmentation strategy I developed for Svedbergs, I led the creation of a full product prototype that showcased a complete range of future bathroom solutions — providing a clear direction for the company’s product development towards 2030.
Year:
2024
2024
-
2025
Henri Lloyd
Industry :
Fashion & Lifestyle
Delivery:
Talaruppdrag
,
Varumärkesstrategi
,
Responsibility:
Workshop on Future Brand Communication in an AI-Driven Landscape
Year:
-
2025
Industry :
Real Estate
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Responsibility:
Creative Brand Strategy, Prototyping the Future and Update of Visual Identity
Year:
2024
2024
-
2025
Svedbergs Bathrooms
Industry :
Bathroom Furnitures
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Event & retailkoncept
,
Technology & Commerce
,
Product Development
,
Responsibility:
I’ve guided Svedbergs across brand strategy, creative direction, product development and exhibition design—building future-focused identities, frameworks and experiences that strengthen the brand and shape its long-term direction.
Year:
2020
2020
-
2025
Industry :
Delivery:
No items found.
Responsibility:
Johan Ronnestam led the development of Swegon’s brand strategy and visual identity at a pivotal stage in the company’s growth. Tasked with expanding Swegon’s target audience beyond traditional installers, Johan repositioned the brand to engage financial investors, architects, and other key decision-makers. His work included shaping a new brand platform, crafting purpose-driven messaging, and creating a refreshed visual identity that communicated Swegon’s commitment to innovation, wellbeing, and sustainability.
Year:
2024
2024
-
2025
Svenskt Tenn
Industry :
Delivery:
Senior Business Advisor
,
Technology & Commerce
,
Responsibility:
As Svenskt Tenn was navigating rapid shifts in global commerce and digital behaviour, I was brought in to analyse the business and define a strategic roadmap for future development. Working closely with the management team and the Board of Directors, I evaluated the company’s market position, brand and communication, and outlined how the business should evolve to remain competitive in a changing luxury-retail landscape.
Year:
2020
2020
-
2024
Seve Ballesteros Foundation
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Designer
,
Responsibility:
I shaped a timeless brand platform for the Seve Ballesteros Foundation, honouring Seve’s legacy through strategic positioning and visual identity.
Year:
2022
2022
-
2023
Bluebird Media
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Visual Identity System
,
Responsibility:
Repositioned Scandinavia’s leading data-driven marketing agencies with a forward-leaning brand platform and visual direction.
Year:
2021
2021
-
2022
Marginalen Bank
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Senior Business Advisor
,
Technology & Commerce
,
Responsibility:
Marginalen Bank was founded in 2010. I was contracted to develop the brand platform, visual identity, advise on strategy, create their digital presence. For 11 years I acted as their creative director and supported the management team and board of directors.
Year:
2010
2010
-
2021
Vasakronan
Industry :
Real Estate
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Technology & Commerce
,
Senior Business Advisor
,
Responsibility:
Served as a long-term strategic and creative advisor, guiding the evolution of their digital brand presence and helping cement Vasakronan’s position as Sweden’s leading property company.
Year:
2010
2010
-
2019
Kinnarps
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Event & retailkoncept
,
Visual Identity System
,
Responsibility:
Delivered a comprehensive transformation of the Kinnarps brand — shaping strategy, visual identity, visual tonality, their new global online presence, full brand implementation, and the design of major experiential events.
Year:
2015
2015
-
2018
Volvo Ocean Race
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Visual Identity System
,
Technology & Commerce
,
Responsibility:
Shaped the global creative direction for the Volvo Ocean Race, delivering the communication platform, digital and content strategies, overarching communication concept, and senior advisory to the management team.
Year:
2013
2013
-
2015
Jajdo
Industry :
Delivery:
Creative Direction
,
Responsibility:
I co-founded Jajdo with Andreas Wålm and Jonas Theder, aiming to reinvent mobile experiences for children. We anticipated the rise of larger phones and tablets, and our apps regularly reached the global top-25 lists in the Children category. Jajdo created playful spelling and history games that made learning engaging and accessible for young users.
Year:
2009
2009
-
2013
ProViva Functional Drinks
Industry :
Delivery:
Creative Direction
,
Visual Identity System
,
Responsibility:
Tasked with creating a content strategy that continuously fuelled social media with relevant, health-driven stories built around the brand’s core values.
Year:
2012
2012
-
2013
Compricer
Industry :
Digital Services
Delivery:
Certifierad styrelsemedlem
,
Responsibility:
Served board member at Compricer, playing a key role in shaping the company’s strategic direction and supporting its rapid growth within the fintech sector.
Year:
2007
2007
-
2013
Pfizer
Industry :
Delivery:
Creative Direction
,
Technology & Commerce
,
Senior Business Advisor
,
Varumärkesstrategi
,
Responsibility:
Consulted by Pfizer to drive a series of digital initiatives, including digital advertising, website development, social media strategy, content creation, communication concepts and innovation projects.
Year:
2008
2008
-
2010
Swedbank
Industry :
Delivery:
Senior Business Advisor
,
Technology & Commerce
,
Responsibility:
I was contracted by Swedbank to lead a strategic assignment accelerating the bank’s shift towards mobile at a time when no mobile services existed. I created the customer-first roadmap that became the foundation for Swedbank’s future mobile ecosystem, identifying key priorities across products, services and customer experience.
Year:
-
2010
Stockholm University
Industry :
Delivery:
Certifierad styrelsemedlem
,
Responsibility:
Served on the board of GI-IHR at Stockholm Business School, providing strategic guidance to one of Sweden’s foremost institutions for higher education in advertising and communication.
Year:
2006
2006
-
2010
Adidas
Industry :
Furniture Industry
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Responsibility:
I led the innovation of adidas’ international communication initiatives, shaping creative development and elevating brand expression across 28 countries.
Year:
2000
2000
-
2008
Foreign Advertising
Industry :
Delivery:
Creative Direction
,
Certifierad styrelsemedlem
,
Responsibility:
I founded Foreign together with Victoria Wallner and served as CEO for the first four years while also leading the creative direction, taking the agency from an ambitious start-up to a Swedish Gazelle in record time. We grew to more than 40 employees and worked across digital and traditional advertising, digital concepts, brand strategies and innovation projects for a wide range of global and Swedish brands, including adidas International, BMW Motorrad, Red Bull, Omega International, SWATCH, IKEA, H&M, Procter & Gamble, Pfizer, Absolut Vodka, Suunto and many leading Swedish companies. Our work gained international recognition, including wins in Cannes and several other major global awards. Foreign became known for merging design, technology and culture — delivering strategic and creative solutions that pushed boundaries and helped define the evolution of modern brand communication.
Year:
2000
2000
-
2007
Framtidsfabriken
Industry :
Delivery:
Creative Direction
,
Digital Transformation
,
Technology & Commerce
,
Responsibility:
At Framtidsfabriken—one of the world’s fastest-growing companies at the time—I worked primarily with Vattenfall, Nike Europe, and Bredbandsbolaget, while contributing to a range of innovation projects. My role centred on advancing digital possibilities and helping major brands navigate the emerging Internet landscape.
Year:
1998
1998
-
2000
Nike
Industry :
Fashion & Lifestyle
Delivery:
Creative Direction
,
Responsibility:
In my role as a project manager and digital strategist at Framfab, I proactively approached Nike Europe, which led to the agency winning the nikefootball.com and nikewomen.com assignments.
Year:
1998
1998
-
2000
Industry :
Delivery:
Varumärkesstrategi
,
Creative Direction
,
Responsibility:
I led digital strategy, developed campaign and corporate web projects, and created visualisations that made their energy operations easier to understand.
Year:
1998
1998
-
2000
Industry :
Delivery:
Technology & Commerce
,
Digital Transformation
,
Responsibility:
Working with Delphi Economics, I helped develop early digital concepts for Vikingen Technical Analysis, bringing its approach to stock-market technical analysis into an online environment. The work focused on rethinking how users could access data, interpret trends, and apply insights through the emerging possibilities of the Internet.
Year:
1996
1996
-
1997
Scandinavia Online
Industry :
Delivery:
Designer
,
Responsibility:
In the early days of the Internet, I created a new interface for how consumers could interact with stock market data. The design concept was later adopted by Avanza and became the foundation of the dashboard their clients used for the next 30 years.
Year:
-
1997
No CV's found!
Rene Bretschneider
Global Project Manager, Adidas International
"Johan always provided an excellent view on our business through the perspective of our key consumers. The creative solutions he developed for our brand campaigns were top of class, innovative, and truly out-of-the-box solutions."
Javier Ballesteros
Seve Ballesteros Foundation
"Collaborating with Johan Ronnestam has been instrumental in capturing the essence of Seve's legacy. The new brand identity not only honors his memory but also positions the foundation to inspire future generations."
Caroline Karlström
Head of Marketing, Lundhags
"The 'Mad About Nature' platform authentically reflects Lundhags' dedication to the environment and craftsmanship. Ronnestam Creative Studio's holistic approach has revitalized our brand, making it resonate deeply with our community."
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FAQ
Hur ser din process ut för att utveckla en varumärkesstrategi?
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Jag börjar alltid med djup research – er marknad, målgrupp, konkurrenter och interna kultur. Därifrån definierar jag positionering, syfte, personlighet och strategiska berättelser som vägleder allt från design till kommunikation.
Hur balanserar du kreativitet och affärsmål?
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Jag ser till att varje idé är strategiskt förankrad. För mig handlar kreativitet inte bara om att det ska se bra ut – det ska skapa resultat. Det jag skapar syftar alltid till att stärka era affärsmål och driva mätbar effekt.
Samarbetar du med interna team eller andra byråer?
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Ja, ofta. Jag kliver gärna in och samarbetar med ert interna team, externa partners eller andra specialister. Jag kan leda, co-creata eller komplettera beroende på vad som passar er bäst.
Hur strukturerar du ett typiskt projekt?
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De flesta projekt följer en fasindelad process: insiktsarbete, strategi, koncept, genomförande och förfining. Jag jobbar nära er i varje steg och anpassar alltid arbetssättet efter hur ni fungerar som team.
Hur arbetar du med hållbar varumärkesutveckling och design?
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Jag tar hänsyn till materialval, digitalt klimatavtryck, designens livslängd och inkluderande berättelser. Målet är alltid att skapa något som är både relevant och ansvarstagande – för er, era kunder och framtiden.
Integrerar du AI eller ny teknik i din process?
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Vi håller oss alltid uppdaterade kring det senaste inom AI, automatisering och digital innovation. Genom att utforska och integrera nya verktyg tidigt kan vi inte bara skapa smartare lösningar för våra kunder, utan också driva utvecklingen framåt. Det handlar inte om att följa trender – det handlar om att forma framtiden.
Kan vi börja i liten skala och låta projektet växa efter behov?
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Absolut. Flera av mina bästa samarbeten har börjat med ett mindre projekt. Jag är flexibel i omfattning – men tänker alltid långsiktigt tillsammans med er.
Anmäl dig till mitt nyhetsbrev
Tack för att du prenumererar!
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johan@ronnestam.com
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