S:t Eriksplan 3
113 21 Stockholm
Sverige
One of my daily reads - the David Report Blog posted a short one on a new book called The Marketer Who Went Off Consumption by Gaurav Mishra. One of two cool things with the book is that it is a year-long blog-as-a-book experiment in why we choose to consume. Basically Guarav decided to go ‘off consumption’ for a year and then blog about the learnings while doing it.The other cool thing with Guarav is his list that tells us how consumption will change:- From brand-consciousness to background-consciousness.- From synthetic to organic.- From mass-produced to hand-crafted.- From global to local.- From short-term to sustainable.- From fashionable to durable.- From valuing things to valuing insights.- From fitting in/ standing out to being.- From buying more to buying less.- From doing more to doing less.- From multi-tasking to down-shifting.- From buying to sharing/ exchanging.- From owning to experiencing.- From having to giving.Bang on target!
