Introducing BEU Watches. My latest start-up.

The story of BEU started back in 2013 when I asked myself the question if it would be possible to create a brand that could inspire people to achieve their personal goals and visions. Over the years, Johan’s driving force has taken him all over the world where he has developed a great number of successful companies. With BEU I want to create a global movement, which will inspire people to go their own way, starting off by releasing their first symbolic product; a watch.BEU is a Scandinavian lifestyle brand founded by Johan Ronnestam, Fredrik Franzon, Mattias Wiberg, Oskar Lindblom and Niclas Svensson. The watch is designed in Sweden with Johan as the leading Creative Director along with a team of Mattias, Oskar and Niclas, all world leaders in product development. Former manager of Daniel Wellington, Julia Brorson takes on the role as the CEO of the company.After an investment round during the fall, a strong team is now set and the brand will be ready to launch globally this spring. The launch will focus on the first product; a new watch collection of five unique watch models along with associated bracelets. The company has developed a new type of silicone bracelet where the user quickly can change the appearance of the watch from a dressed look to a more functional and sporty style.