St Eriksplan 3
113 21 Stockholm
Sweden
People who’ve just walked off with a new product is your most potential marketing opportunity. The stories they will tell their friends about that product of yours will drive new sales. Until now however very few brands have understood the power of packaging. Of course they’ve created nice looking boxes, but seldom more than that. That’s all about to change and you should consider joining the party.If you on top of that can do something good for the world while having people unpackaging your product. Then your off to success. Puma has with the help of Yves Behár created this new shoe box concept that actually turns into the bag you have to carry the shoes in. Lovely!Here’s some more inspiration for you!The Jewelery industry obviously has understood that there's some value in letting people wait a couple of seconds longer when unpackaging that ring of love.
First up Pearlfisher Design agency has turned Jewelery packaging into beautiful story.
Design student Gerlinde Gruber has created another jewelery box that I adore.
