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Sweden
Yesterday Google announced yet another service - Google Buzz.Google seems to have set out on the road to launch new services and products and they’re keeping to the oldGoogle built their brand on simplicity. The day I first laid my eyes on Google Search I was chocked how simple it all looked. At the time AltaVista was the leading search engine and the recipie as much content on the first page as you could possible stick on there. Google focused and of course also delivered results - but simplicity was one of the major successfactors.Now Google is trying to constantly conquer the web and they’re launching new ground breaking services each and every day - but are they good at it - I say no!Googles problem is this.In order to have exponential growth you've gotta be top 3 in your categoryPeople associate brands with categories and Google is searchThe successful brands are all about focus (even Facebook) and Google slowly seems to loose that focus
