Dictatorship And Creative Direction Is What Makes Your Web Presence Successful

For quite some time now I’ve been buzzing about how your brand must move from a web site to a web presence. Being successful online is not only about building a great site that let people interact with your brand.

Your brand is not on your own website. Your brand is digitally everywhereToday I'd say it's more important than ever to make sure you establish a presence all over the web where people might find reason to have a go with your products or services.

Move your media budgets if you wanna get some brand love tomorrowYou basically have to treat the entire web as your ecosystem where you breath, eat, sleep and feed communication. Don't expect your brand to succed online until you truly master this digital landscape.

Now when we've established you need a web presence. How do you actually do?

Being great online is not about putting ten people from your organization within a room and brainstorming. Just like any other think you do within your company this is about excellence, being the best, not compromising.

Here are 39 things to think of when moving your brand from a web site presence to a web presence

1. Don't build your digital strategy based on consensus and a democratic process
2. Your digital strategy has to embrace the entire internet and your potential there
3. Visual brand guidelines should include how your brand behaves on the entire web
4. How do you make sure your initiatives on other sites don't fade away
5. Move media budgets from bought media to earned media
6. Create value and measure traffic
7. Constantly work on your conversation and measure sales (or other ROI factors)
8. Measure statistics on all your webpresence
9. Finally - don't let consultants without digital knowledge handle your advertising and communication. That's a thing of the past.