St Eriksplan 3
113 21 Stockholm
Sweden
Whatever kind of presence you have online you cannot merely rely on search and advertising to make people come back to your site. Once you’ve got someone spending time on your site you should make sure you hook’em!Here’s 21 was on how to earn followers, fans and feed-readers.
- A personal tone of voice or a VERY strong brand
- Sharable content
- Linking to other people
- Great product photography
- Great written content
- Great video content
- Valuable tips & tricks
- Seeding information slowly not spreading it like fertilizer
- Let people follow you where and how they prefer
- Look upon your followers, fans and feedreaders as members of a regular loyalty program
- Let people follow not only your site but also categories and specific people within your organisation
- Promote Twitter, YouTube, Facebook, Slideshare, Flickr accounts and so on wherever and whenever you get the chance
- Promote other brands and companies and you'll see you'll get free promotion too
- Don't treat followers and fans on Facebook, Twitter, YouTube, Flickr etc the same way
