2013 is coming to an end. Here are some memories.

It's been a hectic year. It's been a great year.JanuaryLeading the Volvo Ocean Race brand into the future of communicationMy professional year kicked of with one of my most exiting clients. Volvo Ocean Race has brought me on board to advise them on their communication and also deliver a creative platform (strategy and tactics) for the 2014-2015 race. In January we had a first kick off and workshop at their headquarters in Alicante, Spain. Working with one of the worlds leading event brands is a great privilege.Haute Route in St AntonTogether with a bunch of great people I spent four days skiing powder in St Anton, Austria.

We had some fantastic skiing with deep powder and steep faces. The last day I jumped into the face of a huge rock and destroyed my skiis and unfortunately it later turned out I had injured my meniscus and later had to do a surgery. That didn't disturb me then and there though.Advising Procter & GambleOnly days after heading home from my stay in St Anton I was back in Geneva. This time for work. For some time now I've been working with Procter & Gamble. This time I took part in a two day event to share my knowledge at their global marketing manager meeting. ThailandThe Ullna Golf Club rebranding project.

This was one of the highlights of the year. I'd been working for quite a while with the Ullna Golf Club brand platform. The course had been closed during a renovation of the golf course by Jack Nicklaus. In June my work was done and everyone could see the result live at The Ullna Golf Club. You can read more about the case here.Danone - A content marketing projectAndermattGuldnyckeln - A jury memberPeople PeopleMarginalen - Strategy and Creative DirectionI've written before about my work for Marginalen Bank. This year has been now different than the previous years. During the year I've been involved in different strategy projects as well as creative projects. Among others I created a new TVC for Marginalen and several advertising campaigns. In the end of the year we also presented the Marginalen Bank Prototype that is intended to lead Marginalen forward both from a business point of view and a communication aspect. I can't tell you much more about that project. Read up on the ICA Prototyp project and you'll get an idea what we've been up to.OperationStarty - Putting offline stores online.For quite some time me and my JAJDO co-founding partner Andreas have been bouncing a new business idea back and forward. In the beginning of this year we took the decision to put a lot of energy behind it. Said and done. In 2013 me and Andreas, together with our designer and friend Daniel founded Starty. Starty intends to create an online "mall" where offline shops can put their products on sale. We basically aim to make it easier for you to follow offline stores online. We're now 5 people working full time with Starty and aim to launch the new company public in Sweden during 2014 and then roll out in Europe during 2015. Right now we're actively looking for Android developers. If you know of one, shout out.Lyx.seMountain Works - My outdoor fashion brand.My first year as parter of Mountain Works has passed. It's been a ride. Lots of new learnings. I'm one of a few partners and my role is to guide the Mountain Works forward both in terms of how we develop the brand and the collection. Some things, our Brand Lab Journey to Lofoten among others has been visible outside the company. However hidden from the public we're working hard to create new guidelines for the brand and more importantly we've most of the samples of the new collections inhouse. To develop fashion garments is quite a process. The lead times are longer than the neck of a Giraffe so patience doesn't come cheap. Soon however I hope to post some pics of the new stuff from Mountain Works that we've been working on.BaliBoatCompricerIreland not.EcpatVolvo Ocean RaceLofotenFiska med EbbaICAChristmasSpeaking KTH, IBM eyes, UkraineBauxDecemberThe last month of the year offered many exiting challenges.Surfing on New Years eve in Torö, Nynäshamn, Sweden.I cant think of a better way to end the year than standing on a board. Strong southwest winds hit the baltic sea and the result was waves in Sweden. I can't say they're glossy or clean but they offer a good ride every now and then.