Mountain Works Creative Direction

Inspired by Helmut Newton

The photographs were set in a sophisticated and edgy edge that evoked the spirit of Newton's work. The concept successfully captured the brand's essence and values, showcasing the durability and functionality of Mountain Works products while also highlighting their style and sophistication. The resulting images were powerful and impactful, differentiating Mountain Works from other outdoor brands and positioning them as a leader in the industry.

We created a new photographic concept for Scandinavian outdoor brand Mountain Works, inspired by the iconic photographer Helmut Newton. The concept focused on showcasing the brand's rugged outdoor products in an elevated and stylized way. The resulting images featured models wearing Mountain Works gear in dynamic poses, shot in black-and-white to emphasize the textures and details of the products.