When we were to release the new BAUX Wood Wool Panels we set out to showcase how close to the factory the source of the product was harvested. We decided to build a gigantic wall in the middle of the forest. The process was closely documented by photographer Jonas Lindström.
Creative & Art Direction: Johan Ronnestam
Photography: Jonas Lindström
Film direction: Johan Ronnestam & Jonas Lindström
Film production: Jonas Lindström Studio
Branding, Creative Direction, Film Direction, New