SJ Future Prototype

The future of transporting people by train?

approximately 100 000 customers a day, turned to Ronnestam Creative Studio with the question; How will SJ handle it’s customers in 2020? A prototype was created as a base for their future strategy.

SJ is a Swedish state-owned company that runs railway passenger traffic from Narvik, Norway in the north to Berlin, Germany in the south. This brand, with more than 100 years history and 5000 employees who handle