SJ Future Prototype

SJ is a Swedish state-owned company that runs railway passenger traffic from Narvik, Norway in the north to Berlin, Germany in the south. This brand, with more than 100 years history and 5000 employees who handle approximately 100 000 customers a day, turned to Ronnestam Consulting with a question; How will SJ handle it’s customers in 2020? A prototype was created as a base for their future strategy. Click here to read more about the project.



Creative & Art Direction: Johan Ronnestam
Project Manager: Caroline Karlström
Design: Daniel Stridsberg
Film production: Isprod




Creative Direction, Design, Digital, Film Direction