Do you remember what…

...sport you loved when you were a teenager? ...name your first love had? ...your favorite playground looked like when you were a kid? ...games you used to play after school? ...your favorite color was when you were young? ...music you listened to? ...how your childrens room looked like? ...authors you used to

Students get it. When will brands do?

This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live

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