Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen

IKEA makes me wanna go to sleep

It's sunday evening. I wanna sleep. And this nice ad from IKEA Canada finally makes me shut down and get to bed. But before I do I gotta share the piece with you as it proves interactivity is always appreciated even thought it might not be digital. The

A nice piece form DDB

[singlepic=15,320] S potted this ad on Adsoftheworld. Liked the simplicity of it. A nice little storyteller.  There's been a lot of buzz in Sweden about DDB but personally I haven't really understood why. But when I spotted this one it makes more sense. Among others, Art Directors Viktor Arve,

Hitler vs Chaplin

I spent yesterday looking through tons of ads, some good and some bad when I was doing my job in the jury for Guldeken, a local advertising competition in the south of sweden. However, the best print ad wasn't to be found among the contenders.

An Absolut, but tragic change in advertising strategy

Absolut Vodka, one of Swedens premium export brand has provided the world with consistent advertising since first exported in 1979. The last couple of years the brand has been seen luring around with different experiments in what seems to be a search for new strategy