Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The

Students get it. When will brands do?

This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live

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