March 11, 2011
In
branding, Entrepreneurship, Just another day, Research, Social communication, Software, The trend is my friend
Stay Ahead Of The Competition – Here is How I Do It.
Back in 1980, Michael Porter (most famous of creating Porter's Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence - the action of defining, gathering, analyzing, and distributing