Star Wars holograms are no longer part of the future.

I bumped into this post about an adidas Hologram before getting to sleep. Wow. This technology is really becoming something to consider for all kind of marketing activities. Here is the adidas one and a few other: L'hologramme de Mandanda chez Adidas by football-adidas          

adidas Techfit launched

The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed