The other day I read a great post by Joshua Porter on the Principles of Product Design. It's an area that I'm very fond of and the post by Joshua was spot on. Then as I'm a fan of Dieter Rams and his Ten Principles
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian
Usually when I don't like something I try to give constructive feedback. But in this case there's just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to
Where are we all heading. Where will we settle, MySpace, Facebook or Twitter? What technology will win? Will we all become iPhone owners or stick to Nokia? PC or Apple? When will we be pleased? Brands are spending millions and millions in order to understand where
Whatever you do online, make sure you provide a value that is relevant to people who might want to use your service. By doing so you'll generate more traffic, more buzz and finally a higher SEO ranking. Box UK, a web consultancy agency, are living by this simple
Let me break it to you right away - the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the
Pepsi are on top of their game. With the help of R/GA they've created a campaign site welcoming Barack Obama to his presidency. They've tied the entire campaign site message to their tag line - Refreshing Everything. The idea is very smart - piggy back mr
A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the
