As part of the rebranding project Ronnestam Consulting did for furniture brand Kinnarps, we also developed the new digital platform. We wanted to maximise usability while still differentiating the brand and showcase how this +75 year old Swedish brand was transforming into a modern, contemporary Scandinavian style brand. In order to make the experience as beautiful as possible we also developed a new tonality for photography and videos.
Digital Strategy: Johan Ronnestam
Creative & Art Direction: Johan Ronnestam
Design: Daniel Stridsberg
Branding, Creative Direction, Design, Digital, New, Strategy