Moving ICA into the future

ICA. With 2,400 of its own and retailer-owned stores in five geographic markets, approached Ronnestam Consulting with a challenge. Could we guide them in the process of finding out what “Next Generation Marketing” meant for them and how the could continue build a world class brand that delivered on their vision – To make every day a little easier. We worked with the Ronnestam Prototype process to create a strategy and visualise this strategy for their management team, employees and partners.



Creative & Art Direction: Johan Ronnestam
Project Manager: Caroline Karlström
Film Director: Johan Ronnestam
Design: Daniel Stridsberg / ROST
Film production: Isprod


Creative Direction, Design, Digital, Film Direction, Strategy