A visionary design platform for Svenska Spel

In 2012 Svenska Spel approached Ronnestam with the challenge to develop a futuristic vision of their digital interface. The objective of the project was to create a new design platform that would last. Following a strategy phase where we interviewed internal and external stakeholders we developed a vision on how the digital landscape would look in 2015 and how Svenska Spel’s digital interfaces should work in order to meet the demands of their customers in the future.


Here are a few of the interfaces we delivered in 2012. Before Facebook and other leading social networks introduced fold in/out menus and before there were any talks of folded mobile device. The strategy for our concept was to create one UX platform for all games. Many years later, this has now been introduced.



Strategy, Creative & Art Direction: Johan Ronnestam
UX: Johan Ronnestam
Project management: Caroline Karlström
Designer: Daniel Stridsberg
Designer: Jonas Theder


Svenska Spel


Creative Direction, Design, Digital, Strategy