Microsoft is adding a 6th gear to Live search

Caught this post the other day on Techcrunch about Microsoft’s new way of attracting search traffic.
What’s impressing is that this new Live Search Cashback is both a way to attract new people to Live Search and a challenger to Pricerunner, Kelkoo, Compricer and other price comparison services.
 
Yesterday Techcrunch followed up on it’s first post with a great analysis of the press conference.