Stay Ahead Of The Competition – Here is How I Do It.

Back in 1980, Michael Porter (most famous of creating Porter's Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence - the action of defining, gathering, analyzing, and distributing

Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596

Future Integrated Communication From A Digital Perspective

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I'll share the model I've been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I'd work a company

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