There's a lot of talk about viral marketing and especially YouTube video virals. Brands and agencies seems to think that viral marketing is a viable marketing method. It COULD be. But it might just as well FAIL big time. Of course it depends on the
Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who
Pepsi has rebranded their classic logo with the help of the Arnell Group. Without commenting anything on the actual design itself I must say I like the touch of incorporating a dynamic element in the logo. As seen on the bottles, the new logo (or
I was reading a great post on the 7 ingredients of good corporate design when I found an interesting fact: "research by the Institute for Color Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing
So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product.
Right now I'm in the middle of some planning work for a Swedish brand. I'm spending quite a lot of time trying to understand their products, their target group and especially their brand. When I'm working I like to keep a drawing pad close to
Tap'd water is this new tapped water on bottle from New York. It's basically water straight from the tap, poured into a wonderfully designed bottle and sold on the streets in NY. The people behind this product must be marketing geniuses. Read this statement taken
These are the words of Industrial designer Yves Behar, founder of Fuseprojects while talking at TED. Among other things Yves has designed the OLPC. (One laptop per child project). So, is this true? Well, I don’t entirely agree. But I do think that promoting a product
Since the mobile established it self as the ONE personal communication tool advertising agencies, brands and mobile technology enthusiasts has always raised it as the future place of advertising. And the more people that get their hands on a mobile, the more people seem to
Budfirman UPS har dragits in i en löjeväckande konflikt med Dan Nilsson, bloggare och entrepenör. Det hela började när Dan tyckte att han blev smått misshandlad i samband med att han skulle ta emot en importförsändelse. Det här beskrev han på ett intressant, dynamiskt och provocerande
