Call of Duty 4 reviewed by Putin, Kim Jong II, Ahmadinejad, Castro and Qadaffi
Activision has some brains and balls. In an attempt to spread the word (it’s working) that Call of Duty 4 is now available for XBOX 360, Playstation 3, PC and Nintendo DS a site has been published where the worlds great leaders all have reviewed the game.The site that is called World Leader Reviews has 5 videos published with Vladimir Putin, Kim Jong II, President Ahmadinejad, Fidel Castro and Muhammad Qadaffi’s reviews of the new game.
I think this is a perfect example of a viral marketing campaign. Explosive content with famouse people in combination with one of the worlds bestfirst person shooter. We can already see signs of the spread on YouTube where the movie with Putin allready has reached over 81000 views since the 27th of October.
500000 before this week is over?