Entrepreneur & Investor

A serial entrepreneur & investor

Here’s a selection of startups, brands, companies founded by Johan Ronnestam from Stockholm, Sweden and Scandinavia.


I founded my first company in 2001. Foreign, was the name of the digital brand and advertising studio I created. With clients like adidas Global, IKEA, H&M, Absolut Vodka, Procter & Gamble and more, Foreign became one of Swedens fastest growing companies in three years. Running your own business was something I loved. As time have passed I’ve spent more time thinking about how to do things I love. Money is secondary. Below you can find some of the brands I’m currently spending time on.

Startups & Investments

Role: Founder, Strategy & Brand
Status: Active

Hitpin Golf

I started Hitpin to make golf affordable and accessible to every golfer* in the world. Hitpin’s purpose is to bring down barriers of entry in the game of golf and inspire people, no matter how you look or where you’re from, to play golf.*If you swing at the ball you’re a golfer.

Role: Founder, Strategy & Brand
Status: Active


We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.

Role: Founder, Creative Director & Strategy
Status: Active

ROST Studio

Ronnestam Creative Studio [ROST Studio] is a Stockholm based design studio founded by Johan Ronnestam in collaboration with Daniel Stridsberg. We develop strategies, designs and space architecture for leading brands.


Role: Founder & Creative Director
Status: Closed down in 2021

BEU Watches

BEU Watches is founded to inspire people around the world to challenge themselves to live the life of their dreams.

Role: Partner & Brand Advisor
Status: Sold in 2018

Mountain Works

Mountain Works creates Scandinavian fashion that inspires and empowers people to explore outdoor and urban frontiers.

Role: Co-Founder & Brand Strategy
Status: Exited in 2020

Zero Point Compression

Scientifically optimised compression clothing and products for sports and recovery.

Role: Partner & Brand Advisor
Status: Closed in 2019


Swedish mobile app brand that aims to help kids all over the world to realise their creative learning potential.

Role: Co-Founder & Brand Strategy
Status: Exited in 2019

UDO Bikes

UDO Electrical Bikes creates clean commuting alternatives extending the range of the human muscles.

Role: Founder & Digital Strategy
Status: Closed in 2019


Starty created a socially distributed e-commerce platform. The platform was sold in 2015.

Role: Founder, Creative Director & Strategy
Status: Sold in 2015


LYX is a Swedish blog community and independent buyer’s guide for men & women.

Role: Founder & Creative Director
Status: Closed in 2007


FOREIGN was a global digital brand and advertising agency with +40 employees. Gasell in three years.

Let’s talk!

Feel free to get in touch if you wan’t to discuss any of the brands I’m involved in.