In order to steer all communication activities in one clear direction, Ronnestam Consulting was asked to develop a brand platform for Volvo Ocean Race. In a series of workshop together with the client we developed a brand strategy and new graphical guidelines. The new platform was introduced to the Volvo Ocean Race team before the start of the race. Here’s a series of photos of the book created for the internal team working with brand activities. Read more about the branding of the Volvo Ocean Race.
Brand Strategy: Johan Ronnestam
Creative & Art Direction: Johan Ronnestam
Project Manager: Caroline Karlström
Conceptual Copy: Johan Ronnestam
Copywriter: Matt Carey
Volvo Ocean Race
Branding, Creative Direction, Design, Digital, Interior Design, New, Photography, Print, Space