Svedbergs Brand & Creative Communication Platform

Proudly presenting some of the work that has come out of our assignment to create a new brand platform for one of Europes finest bathroom furniture brands. Svedbergs was founded in 1920 and have been making quality bathroom furniture since 1962.


Svedbergs approached Johan Ronnestam Creative Studio in 2020 with the challenge to lead Svedbergs into the future. This classic brand, a market leader in the Nordics, wanted to rework their brand strategy from ground up. During 2020 we interviewed their staff, partners and customers to understand their strengths and weaknesses. A series of workshops followed before we started to deliver the pillars of the future brand platform. Once the strategy was in place we moved on to update the brand guidelines. These were created by our sister company ROST Studio. We then created a design for the Bathroom book,  a visual strategy including concepts for photography. Finally Johan Ronnestam Creative Studio developed a new retail strategy and design. The new retail strategy is being rolled out as we speak.





Brand Strategy & Creative Direction:

Head of Brand Strategy: Johan Ronnestam
Creative Direction: Johan Ronnestam
Head of Design: Daniel Stridsberg
Project Manager: Maria Karlefeldt


Retail strategy and design:

Strategy & Concept: Johan Ronnestam
Retail Architecture: Johan Ronnestam
Retail Architecture: Maria Karlefeldt



ROST Studio



VIsual Concept: Johan Ronnestam
Interior Design: Maria Karlefeldt
Photographer: Kristofer Johnsson
Stylist: Amanda Rodriguez
Scenery construction: Svedbergs Staff



Architecture, Branding, Creative Direction, Design, New, Photography, Print, Space, Strategy


architecture, brand strategy, branding, design, future, retail