Suunto, one of the worlds premier outdoor performance brands was looking to strengthen their global digital brand presence. This great Finish sports brand assigned Johan Ronnestam to first develop a digital brand strategy and then create a new design plattform. It was important for Suunto to develop a new brand strategy that truly communicated the brand in the right way. Not only did we totally redo the tonality for design, copy and photography.

We also created a new structure and content strategy that supported their SEO/SEM work. Finally e-commerce was an important part of the project. The new global Suunto website didn’t launch with e-commerce active. But behind the hood we designed the new site for the e-commerce that was to be launched in the near future.

Team

Strategy, Creative & Art Direction: Johan Ronnestam
UX: Johan Ronnestam & Daniel Sigvardsson
Designer: Daniel Sigvardsson