Suunto global digital brand presence

Suunto, one of the worlds premier outdoor performance brands was looking to strengthen their global digital brand presence. This great Finish sports brand assigned Johan Ronnestam to first develop a digital brand strategy and then create a new design plattform. It was important for Suunto to develop a new brand strategy that truly communicated the brand in the right way. Not only did we totally redo the tonality for design, copy and photography.


We also created a new structure and content strategy that supported their SEO/SEM work. Finally e-commerce was an important part of the project. The new global Suunto website didn’t launch with e-commerce active. But behind the hood we designed the new site for the e-commerce that was to be launched in the near future.



Strategy, Creative & Art Direction: Johan Ronnestam
UX: Johan Ronnestam & Daniel Sigvardsson
Designer: Daniel Sigvardsson


Branding, Creative Direction, Digital, Strategy