Creative Direction, Advertising & Design for adidas global

In 2000 I started working with adidas International. Through the years, in my role as a Head of Strategy, Creative Director, Art Director and sometimes hands-on-designer, together the fantastic people that worked at Abel & Baker, and then many of the employees of ‘Foreign’, the agency I ran for 7 years, I’ve created +50 global digital campaigns for adidas. Most of the work we delivered in +28 markets in +18 languages.


The amount of work we delivered during the 8 years I worked with adidas was enormous.┬áMore than 60 different people were involved in working on the adidas account, so I won’t mention them all here. I had previously been working on communication for Nike Europe. That gave me some good insights on how to work with a brand like adidas on a global level.


I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns one of my proudest moment in business.


Branding, Creative Direction, Design, Digital, Film Direction, Strategy