Conceptual photography for Kinnarps

In line with our assignment to create a new brand platform for Kinnarps Furnitures we developed a new photographic concept. Our vision was to celebrate the heroes in the Kinnarps furniture collection and highlight unique details. Johan Ronnestam worked closely together with photographer Jonas Lindström and developed a unique timeless yet contemporary expression.



Creative & Art Direction: Johan Ronnestam
Photography: Jonas Lindström
Project Management Kinnarps: Åsa Karlsson


Kinnarps Furnitures


Branding, Creative Direction, Photography, Space, Strategy