Future challenges for the Swedish sport Industry

Ronnestam in Sportfack November
In the November edition of Sportfack, the Swedish trade press for sport companies, I was interviewed on what effect digital communication will have on the industry.
Usability, content, range of products, constant change and an understanding of digital communication within the management team was the core message I tried to get across.
Download the full article here. (NOTE, it’s in Swedish)