Let me break it to you right away - the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the
Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden. Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees
The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done - I pinpointed 8 things that would happen
Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But
Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans
Branding today is about creating a brand platform, then dramatize it and start screaming to people - COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic
Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands
Have you heard about YABA - Yet Another Blog Award? It's a great initiative from one of Swedens best digital agency - Daytona. YABA awards three categories - Marketing, Media and Trend. The winner is choosen by the public - your vote counts. Your vote matters My
In 1996 I was very proud of my first Palm Pilot. You might recall them - grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars
In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was "Advertising will move into the TV sofa again". The trend forecast was based on the idea that
