adidas Techfit launched

The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed

Facebook hits 100 million users

I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. "How can you even suggest an

Congratulations Stardoll

Back in 1997 I worked with financial information online. That's when I first met Mattias Miksche, back then at ETrade, today CEO on Stardoll. Today ReadWriteWeb made me notice the fact that Nielsen Online has published a study of online Britons under age 23 and their favorite sites. Swedish Stardoll

What the F**K is social media

Found this great presentation by Marta Kagan on Slideshare.net. Another eye opener for you guys/girls out there who hasn't really understood what social media means to the future of communication. A couple of qoutes from the presentation: Only 18% of TV ad campaigns generate positive ROI 90% of people

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