People struggle to get ahead of people. In sports, at work, in business, in school and everywhere else. But don't bother. Life isn't about winning or getting ahead of people. Life is about evolving and getting better at things, not in comparison of others but in
You have something called the Internet in your pocket and inside your computer. Through this fantastic invention you can reach anyone anywhere in the world whenever you want. If you got a dream to do something, produce something and create something that makes a change
As I travel the world both in business and for pleasure I end up speaking about ideas. People who have ideas, want ideas, heard an idea or would like to have an idea. These conversations gives me so much energy. People all over the world
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The
A brand I haven't created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I've had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts
Populism in politics is just as bad as populism in branding. Let your brand activities constantly reflect your brand vision, values and platform - not how you temporarily think you can win new prospects and please existing ones.
Mentawai is considered one of the worlds best places to surf. Earlier this year in February I had the privilege to spend two weeks there at a surf camp called Pit Stop Hills. This first class camp run by Paul Clark and his fiancé Megan
The one thing that should direct all your branding activities is exactly that. Make people smile or cry, crying as in touching someones heart. To many communication activities go by without anyone caring for them or the product they communicate. Here are 7 quick ones on branding: Create products or
Just home from a weekend in St Anton with the mountain guides at Piste to Powder. Above says it all:
Unstad Beach. A nice wave breaking. Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I'm one of the partners of this small yet well known Swedish clothing brand and now it was time for our first
