In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was "Advertising will move into the TV sofa again". The trend forecast was based on the idea that
Internetworld frågade om jag ville skriva en krönika till Internetworld. Det gjorde jag och den publicerades i dagarna. Här återger jag den på min egen blogg. Adventsljusstakar och julstjärnor lös med vackert sken i våra fönster. Helgerna var fyllda av glöggfester och julstök. Det såldes mer fyrverkerier
This post starts with a Thank you! Last year my blog had 48180 unique visitors (and over 130000 visits). I'm honored! I've always been amazed with stadiums. You line up in a que and then you walk up a flight of stairs. A couple of steps later you're
The strongest tradition there is - X-mas. Well, I'm celebrating it in Thailand. These guys don't give a s#*t about it. Is that innovation? I guess not. But it sure make me think about the fact that we all (at least 'we' as in Sweden) celebrate
One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn't come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a
There's a blog called NeuroscienceMarketing. Don't know if you read it, but every now and then they got some great insights on marketing. The other day Roger Dooley posted a short piece the other day called 'Offer a third choice, boost sales' that made me notice
Oh how I'd love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is
First, I’m going to find out what she’s like. I’m gonna spend time with her, or around her since I actually don’t know her. What food does she like, white or red wine, does she like fashion, music - what kind of music? Is she
I have just finished sending my christmas gifts. This year I've skipped the Porsches and the Learjets. Instead I registered an account on Kiva.org. Apart from a loan to Ms Chhum Sreng I've bought loads of gift certificates. These ones became the perfect christmas gift. Kiva,
Mashable directed me to this great presentation by French consulting agency Fabernovel. If you're looking for insights on Google - this is it. In 34 slides Fabernovel has dissected the secrets behind Googles plan to take over the world. Reading this doesn't only give you an
