adidas Techfit launched

The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed

Our Ladbrokes TVC woke up the big bad wolf

As I wrote before the weekend, our TVC for Ladbrokes starting running in Sweden, Norway and Denmark. The idea is "Svenska spel - engelska odds" and is a direct hit against the main competitor brand that happens to be very generic. Svenska Spel translates = Swedish sport

The Apathyparty

This week we launched our latest campaign at Foreign in close cooperation with Strawberry Frog. It's the first and maybe the last campaign where we don't give a shit about the result. As a matter of fact, we don't care at all. Whatever. The brief: Make